SUPERNOVA
Identiteta blagovne znamke tržnih centrov Supernova.
Brand Identity for Supernova Shopping Centers
Navdih za celostno podobo prihaja iz astronomskega pojava supernove – zvezde, ki v trenutku svoje največje intenzivnosti postane svetilnik v prostoru. Ta pojav je preveden v najbolj elementarno obliko: rdečo piko. Pika predstavlja zvezdo v njeni najmočnejši fazi, hkrati pa je univerzalni simbol lokacije na zemljevidu. Svetloba in orientacija se združita v en sam znak. Supernova ni zgolj prostor na zemljevidu, ampak destinacija.
Besedni znak sledi isti logiki. Črke se od leve proti desni postopno debelijo. Tipografija tako ni statična, temveč izraža naraščanje energije in prisotnosti. Ime dobesedno pridobiva težo, ko ga beremo.
Celostna identiteta temelji na redukciji. Namesto množice simbolov uporablja en sam prepoznaven element, ki lahko deluje v arhitekturi, signalizaciji, tisku, digitalnih medijih in prostoru. Sistem je preprost, zato je zapomnljiv. In prav zato je močan.
The inspiration for the visual identity comes from the astronomical phenomenon of a supernova—a star that, at the peak of its intensity, becomes a beacon in space. This phenomenon is distilled into its most elemental form: a red dot. The dot represents the star at its brightest moment while also serving as the universal symbol for a location on a map. Light and orientation converge into a single sign. Supernova is not merely a place on the map, but a destination.
The wordmark follows the same logic. The letterforms gradually increase in weight from left to right. Rather than remaining static, the typography conveys a growing sense of energy and presence. The name quite literally gains visual weight as it is read.
The visual identity is founded on reduction. Instead of relying on a multitude of symbols, it employs a single distinctive element that functions seamlessly across architecture, wayfinding, print, digital media, and physical environments. The system is simple, which makes it memorable. And that is precisely what gives it its strength.