http://www.arih.si/ News All news Copyright 2006 Arih d.o.o. (medialab@arih.si) medialab@arih.si Tue, 19 Mar 2013 12:00:00 +0200 medialab@arih.si Tue, 19 Mar 2013 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=206&detail=detail S komunikacijsko akcijo smo želeli potrošnikom na čim bolj enostaven način približati novo ponudbo podjetja T-2, s katero si lahko uporabniki telekomunikacijskih storitev poenostavijo plačevanje in obenem znižajo mesečne stroške interneta, televizije, mobilne in fiksne telefonije. Elementi akcije: TV oglas, RA oglas, bilboardi, plakati, tiskani oglasi, spletne pasice http://www.arih.si/#0 Mon, 18 Feb 2013 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=205&detail=detail Za naročnika Tobačna Ljubljana smo oblikovali novo embalažno skupino BOSS VOLUME TOBACCO. Na slovenski trg je pod okriljem Tobačne Ljubljana vstopila nova skupina izdelkov, in sicer BOSS volumenski tobak. V agenciji smo zasnovali nove zavojčke Boss (Classic in Gold) ter kreativo aplicirali na vse ostale elemente (zavojčke, kartone, embalaže). http://www.arih.si/#1 Mon, 04 Feb 2013 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=204&detail=detail Ker je v Sloveniji zadnje mesece veliko nejevolje in potlačenih misli, ljudje pa le s težavo neposredno povedo, kaj jih teži, smo pripravili drugačen pristop oglaševanja zdravila, in sicer tako da smo povezali osebne težave ljudi s prehladnimi obolenji in kašljanjem. Na igriv in hudomušen način smo vsakdanje situacije predstavili kot izkašljevanje, ki ne škodi in je celo koristno. S sloganom “Zdravo se je izkašljati” ljudi pozivajo k izkašljevanju, na dobeseden kot prenesen način. S tem, ko povedo, kaj jih muči, se izkašljajo, odpravijo vzrok za razdraženost in lažje zadihajo. Enako pa učinkuje tudi zdravilo Prospan, ki omogoča lažje izkašljevanje in sprošča dihalne poti. http://www.arih.si/#2 Fri, 05 Oct 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=203&detail=detail For our client T-2 we prepared new communication campaign “Ponudba, kot mora biti”. Main purpose of the campaign was to communicate that T-2 has renovated and improved its services and at the same time offers exceptionally good prices of monthly subscriptions for new subscribers on packages T2, T3 and T4. TV ad was directed by Izidor Farič, Fi production, author of the song is Slovenian group Neomi. Campaign consisted of television ad, billboards, print ads, web banners and a sales brochure. Watch video http://www.arih.si/#3 Fri, 03 Aug 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=202&detail=detail Fructal je želel vizualno posodobiti embalaže blagovne znamke Pingo. Večji poudarek smo dali okusu pijače, prav tako pa smo posodobili ilustracijo pingvinčka, dodali smo mu kljunček. http://www.arih.si/#4 Mon, 04 Jun 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=200&detail=detail Our agency refreshed brand logo Zlato Polje for Žito, one of Slovenia’s leading food-producing companies – in accordance with current trends. New image symbolizes the identity and values that is closely associated with this brand: quality, homeliness, trust, respect, responsibility to consumers, reliability, friendship. http://www.arih.si/#5 Mon, 04 Jun 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=201&detail=detail The renovation of the individual segments of Žito’s Zlato Polje products is in process. Watch out for the new rice and pasta packaging on the shelves of your shop! http://www.arih.si/#6 Tue, 24 Apr 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=199&detail=detail Tuesday's lecture at the Crystal Palace in Ljubljana's BTC has been held by Igor Arih, the owner and the creative director of our agency. He presented his first book on dynamic communications and the seven deadly sins of communication. Nearly one hundred participants have listened to him and his guests Matjaž Gantar (KD Group), Zoran Janković (the mayor of Ljubljana), and Magnifico (the musician). http://www.arih.si/#7 Tue, 21 Feb 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=196&detail=detail Riko – at the years of experience in engineering and with its excellent track record in domestic and foreign markets – signed a contract for construction of residential and business complex in Minsk. The crown of the project is a luxury hotel Kempinski. Prestigious new building offers a great opportunity to strengthen their position in the international market and enhance its reputation for customer and partners. We are proud that we are part of the story, because for more than two years of successful work. http://www.arih.si/#8 Fri, 03 Feb 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=195&detail=detail My father’s father was Dragutin Arich. During the two world wars, he successfully managed a shop for everyday use, a butchery and a restaurant. My mother’s father is Anrea Damiani. During the Second World War he managed a restaurant in the town of Medulin, where he was selling rabbit with gnocchi, the meat actually coming from – a cat. Later, when he moved with his family to Vodnjan, he opened a sweet shop. I am a descendant of a merchant and a caterer. Blood is thicker than water, they say. I began my career selling shellfish. In 1969, when the first person set foot on the Moon, my ambitions were more modest. I was five years old. I did not know how to write or count. All I wanted was a bicycle. As almost all the kids in Vodnjan, I went diving during the summer. At that time, the sea was full of different kinds of shellfish, shrimps, pieces of Roman amphorae and mosaics – we even found gunpowder from the Second World War, pulled it from the sea and set light to it in the summer nights. The shellfish which we pulled from the sea attracted the attention of tourists on the beach. When some of them started to offer me some coins on the beach, I organized myself and started selling shellfish in the town of Medulin, where my aunt Klara lived. She had a house with a garden in the city centre, at the intersection of three streets, including one which was crowded with eleven thousand tourists during the evening. And this was a town with no more than five hundred inhabitants during the winter! I arranged all the shellfish, crab shells and claws on a wall, together with the remains of clay pots and all other things I had pulled out of the sea during the day. http://www.arih.si/#9 Thu, 19 Jan 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=194&detail=detail Are you ambitious, organized, resourceful and at ease working with customers? Then you are right for us. Additional requirements: - experience managing projects for an agency - student or postgraduate of social studies - free time We offer: - great coworkers and clients - payment as agreed - possibility of subsequent regular employment Send your cv to tatjana.rusanov@arih.si until 24. 1. 2012. Most suitable candidated will be invited for an interview http://www.arih.si/#10 Mon, 09 Jan 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=193&detail=detail Are you young, ambitious and brimming with creativity? Then you are right for us! We are looking for creative individuals or teams, for current and future projects, that would independently design communication projects using the dynamic communication model. We are accepting applications until 18.1.2012 at tatjana.rusanov@arih.si. Suitable candidates will be invited for an interview. http://www.arih.si/#11 Sun, 08 Jan 2012 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=192&detail=detail In his work From my shoes, subtitled Principles of dynamic communication and the seven deadly communication sins, he presents in a simple and frank manner on 230 pages the ways to manage dynamic communications, the results of project managing for different clients, as well as for his own brands, that he has created or co-created (Wannabesociety and Kokoška). His ideas topple old rules and set up new ones. His writing style is distinctly frank and honest, avoids theorising and complicating and at all times maintains a healthy dose of reason, common sense and practical knowledge. You can order the book by e-mail at tatjana.rusanov@arih.si. Retail price is 29 € plus shipping. http://www.arih.si/#12 Tue, 20 Dec 2011 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=191&detail=detail This year we've had the chance to prove ourselves by doing the election campaign for Zoran Janković for preliminary state assembly elections.
The decision about candidacy of Zoran Janković was so sudden and unexpected that we only had one month to prepare the dynamic communication campaign, which was carried out simultaneously on at least seven different channels.
The final result and political victory meant a lot to us as well, since we were directly and indirectly involved at all times in the whole dynamic communication process.
 On this occasion we want to thank all the subcontractors, collaborators and others who were involved in the election campaign. P.S.: You will be able to read more about the basics of dynamic communication in the book "From my shoes", by Igor Arih, which will be published next week. You can order the book already, for the price of 29,00 EUR, at the e-mail address tatjana.rusanov@arih.si. http://www.arih.si/#13 Thu, 08 Sep 2011 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=189&detail=detail The client wanted to inform the Slovenian public that the situation in the company has improved and they are preparing the new packages and offers which are reaching the top in a technological sense. The aim of the campaign was to tell the public that the company is no longer under the same owner and the company will become more stable and stronger under the new management. With the campaign we wanted to represent the new offer, the package T4, which contains four top quality services at an affordable price (internet, TV, fixed and mobile telephony). Each of four best Slovenian models on the communication elements represents one of the top T-2 services. Watch video http://www.arih.si/#14 Thu, 14 Jul 2011 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=188&detail=detail At the 60th anniversary of the newspaper “Družina” ("Family") we provided a modern and aesthetic design for the newspaper and it’s supplements. http://www.arih.si/#15 Fri, 24 Jun 2011 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=187&detail=detail Brief description of the action: For our customer Mercator we designed the MmmRecepti.si website with which Mercator wanted to offer the catalogue of recipes and also comprehensive and easy solutions for customers. Before we launch the website we organized the "barbecue picnic" for journalists, where the cooking portal was announced. After the official launch of the website we support the communication of the website with Magnifico. With his appearance and his image, he was the reason the visit of this page increased.Elements of the campaign: website MmmRecepti.si, PR-event, TV ads, cooking shows, print ads, billboards, equipment outlets, online banners, tickets with recipes, promotional materials. http://www.arih.si/#16 Thu, 23 Jun 2011 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=186&detail=detail With this new campaign we wanted to tell the target group that the provider of all four services (fixed and mobile telephony, television and Internet) still exists and also offers affordable services.We wanted to change the negative perception about the decline of T-2 and make it more desirable among the target group and reaffirm the brand.For showing the satisfaction of existing T-2 users we used the TV ads, printed ads, advertising on the buses, we update and improve the website and start advertising on Facebook. http://www.arih.si/#17 Tue, 24 May 2011 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=185&detail=detail Rad se odzove povabilu kamer in komentira politične ali druge oglaševalske kampanje. Novinarji ga imajo za strokovnjaka, jaz pa za akademskega nakladača. Danes je to ponovno dokazal z zaletavo oceno kampanje za pokojninsko reformo. In to preden se je ta sploh začela.Video, ki naj bi se širil po internetnih kanalih, sem prvič videl na televiziji. Na 24ur. Bravo bivši kolegi, sem si rekel in zaploskal. Tako se dela!



8. maja sem bil v Parizu na koncertu Magnifica. Včasih pobegnem z njim na kak koncert, da se spočijem in vidim iz še ene umetniške perspektive našo novo državo - EU. Tokrat sem s seboj povabil prijatelja. Direktorja velikega podjetja, ki se tako kot jaz, ukvarja z glasbo. Matjaž Gantar je večkrat v pogovorih izrazil željo, da bi kdaj šel z nami na koncert v tujino, če bi mu le čas dopuščal. 8. maja je bil končno pravi dan zanj, zato je odpotoval z nami v Pariz. Tisti dan sem na letalu prebral praktično celo Delo. Čeprav sem naročen nanj, ga redko ali nikoli nisem bral tako natančno kot tisti dan na letalu. Na drugi strani sem našel članek o pokojninski reformi in tudi novice o tem, kako bodo kmalu objavili natečaj za komunikacijsko akcijo Za reformo! Z Matjažem sva se strinjala, da je reforma OK. Povsem nujna. Če je ne sprejmemo, bo naši državi šlo le na slabše. Vendar sem pripomnil svoje začudenje, da za tako izjemno pomembno temo, razpišejo natečaj za komunikacijsko akcijo le en mesec pred dnevom referenduma?! Neodgovorno, sem zamrmral. Direktor Urada za komuniciranje, gospod Darjan Košir, bi že lahko vedel, da se takšne stvari pripravljajo vsaj tri mesece prej. In rekel Matjažu: "A vidiš, tako pomembno stvar morajo sprejeti, pa so se za komunikacijo odločili šele na koncu procesa. Neodgovorno in neprofesionalno. Komunikacija je edina, ki jih lahko reši, a so tako površni do nje." Matjaž je skomignil z rameni. Jaz pa sem še pripomnil: "...Samo šok jih lahko reši." Drugače smo "pečeni" v tej državi. In sva odkorakala do hotela. In kasneje še na koncert v klub Bellevillase. Bil je super koncert.

Pridem domov, nazaj v Slovenijo k vsakodnevnim opravkom. Končujem knjigo o Dinamičnih komunikacijah, kjer sem tudi zapisal, da je frajer tisti, ki mu uspe s svojim sporočilom priti v TV dnevnik in ne v reklamni blok pred TV dnevnikom. In ... spot z Uršo Čepin v 24ur! "Genialno! Vitu iz agencije Futura sem nemudoma poslal sms "Čestitam!" Odgovoril je s smeškom (:)). Čez dve uri pomislim, kako sem v Parizu slabo pomislil za Darjana Koširja in odpišem: "Svaka čast Darjanu". Vito nazaj: "Se najde še takšen, pa tudi če ni predsednik :)".





Oglaševanje mora preskočiti meje reklamnih blokov in postati komunikacija. Ta pa ni enkratno dejanje. Je dinamičen proces. Ima svoj začetek in cilj. Nemogoče jo je ocenjevati šele po prvih korakih. Je preprosto dinamična akcija, ki se prilagaja danostim prostora in časa. Tako, kot je Donava v svojih začetkih le bister tolmunček nekje visoko v hribih, tako se današnje uspešne komunikacijske akcije ne ocenjujejo po prvih strelih. Ustaljen princip iz preteklosti, ko si videl tv spot in si videl vse, ne dela več. Komunikacija je danes dinamičen proces vzročno posledičnih akcij. Smešno mi je bilo opazovati Mira Klineta, ki kritično opozarja futuriste, češ, če ste si zamislili viralno akcijo bi morali bolje izrabiti Twitter in Facebook. Človek, ki je znan po tem, da do nedavnega (!) ni uporabljal mobilnega telefona, soli pamet agenciji, ki se dnevno ukvarja z interaktivnimi projekti. Hm… Pa še ena napaka. Akcijo ocenjuje na podlagi predvidenih "viralnih" kanalov in pri tem pozablja, da je on, v danem momentu, eden boljših prenosnikov sporočila, in o tej akciji razlaga prek masovnega medija - televizije.





Spoštovani študentje FDV Mira K. vzemite z rezervo. Če mene vprašate, ga je povozil čas. Ko sem pred pol leta začenjal s kampanjo DELA. za Zorana Jankovića in njegovo Listo za mestni svet je na samem začetku akcije, že po prvem billboardu, pametno razlagal (spet na POP TV), kako ta akcija za Jankovića pa res ni nič kreativna. Nič kreativna? Kreativnost je tako izguljena beseda, da niti ne vem kaj v očeh posameznika pomeni. Meni je Zoran povedal, da sem umetnik in, da je ta akcija umetniško delo. Ta izjava mi je pomenila več, kot procenti zmage njegove liste, ki so bili še višji od tistih štiri leta poprej. Pa so raziskave do konca kazale veliko slabše. Današnje komunikacije se ne končajo s prvim plakatom ampak tečejo in se razvijajo ves čas. Z grafitom v zadnjem dnevu predvolilnega molka. Šele takrat se jo lahko ocenjuje. Na izjave Mira Klineta nisem dajal komentarja. Bil sem nedosegljiv za novinarje. Čeprav mi je res stopil na žulj. Vprašal sem se, kako je lahko tako poln napuha, da se takoj odzove na povabilo kamere in ocenjuje akcijo dinamičnih komunikacij že po prvem tednu?






Miro, danes si mi drugič prižgal opozorilno lučko. S svojim predčasnim komentarjem o Futurini akciji za pokojninsko reformo si še enkrat potrdil, da ne razumeš sodobnih komunikacijskih procesov. Ti delujejo neodvisno od kanalov. Skrivnost je drugje. Če želiš, bom zate in tvoje študente odpredaval sodobne dinamične komunikacije ali kako se izogniti sedmim smrtnim komunikacijskim grehom. Prvi je Napuh.
Ampak vrnimo se nazaj na akcijo za pokojninsko reformo. Dejstvo je, da se danes o njej veliko več pogovarjamo, kot, če bi uporabljali konvencionalne, stare, pričakovane in drage metode.. Vsebina akcije je preskočila točko preloma in postala virusna. Vsaj 5x več ljudi v Sloveniji danes ve, da obstaja neka pokojninska reforma! Volilna udeležba bo večja. Grem stavit. In ravno nezavedanje o tako ključnem referendumskem vprašanju in posledično nizka volilna udeležba je največji sovražnik tega, za vse nas, pomembnega zakona.Čestitke Futura! Tudi vam lahko odpredavam o mojem videnju sodobnih komunikacijskh procesov, čeprav ste s to akcijo že dokazali, da veste o čem govorim.Igor Arih http://www.arih.si/#18 Tue, 17 May 2011 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=184&detail=detail On the packaging Festival CroPak which is held in Zagreb in May, awarded prizes for the best packaging on the Croatian market. In the category of foreign packaging first prize received packaging 100% natural juice Fructal Natura, which was formed in our agency.Design and illustration in the style of woodcuts reflect 100% straight vegetable-fruit juice Fructal Natura. Together with the leave, which is a common symbol of nature and which are selected vegetables or fruit, clearly communicates the essence juice Fructal Natura: "Gifts of Nature - the vital and healthy". http://www.arih.si/#19 Fri, 22 Apr 2011 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=182&detail=detail Ljubljana with it’s offer of city bikes connects many European and world cities that its residents and tourists offering a quick, easy, affordable and environmental friendly transportation around the city.In accordance with the client's desire we prepared a logo and additional tags for city bike, called Bicikelj and banner for website www.bicikelj.si.The logo is inspired by cycling tire patch. Used colors symbolize green Ljubljana, name Bicike(lj) is a neologism of Slovene colloquial word Bicikel and registration mark of Ljubljana. Cyclist completes letterpress graphics solutions.For a marketing promotion Bicikelj we also prepared a proposal for a "guerrilla": installation of the wheels on some of the Ljubljana urban transport bus station and the fitting between City Hall and Čopova street.More at en.bicikelj.si. http://www.arih.si/#20 Tue, 29 Mar 2011 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=181&detail=detail With our client T-2 we launched a communication campaign with simple but visually strong communication message - T-2 is still offering the best technological services. T-2 is inviting the target audience with short and clear verbal messages to choose them, because they offer the best technological solutions and also have the tempting offer: "Pay only 1 € subscription for 3 months on all services".Communication elements: billboards, intern communication materials, materials on T-2 selling spots. http://www.arih.si/#21 Tue, 23 Nov 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=179&detail=detail We have again been engaged for the promotion of the new fall-winter collection of Toper trademark. With different kind of advertising action we wanted to point that Toper is not only trend follower but also trend maker. Even aliens were totally thrilled with the new collection, so they robbed Toper's warehouse and after that made a deal on mutually collaboration. More you can read on www.toper.si. http://www.arih.si/#22 Mon, 25 Oct 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=178&detail=detail Year after year we proudly observe Vestina - the brand of electronic candles that our agency created and nurtured from the very beginning. For a while now it has been the leading brand in its segment and together with our client we are continously making sure that it stays that way. As of this autumn you can also find its stands in Petrol services. http://www.arih.si/#23 Mon, 11 Oct 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=176&detail=detail "Enter into war only when you have already won" Sun Tzu. This ancient wisdom hides the whole secret of the Dynamic communications model. First we devise our strategy and we use that we develop our tactics. When executing our tactics we never target a hundred people to reach one person, but target one to reach a hundred.When planning the individual phases we keep to two basic, complementary rules:1. Everything is a message and 2. What doesn't benefit brings damage. We avoid the Seven deadly sins of communication. The recently concluded communication action for the "old" and new mayor of the municipality of Ljubljana, Mr Zoran Janković, is another confirmation that our Dynamic communications model - WORKS. The model that has turned the established advertising rules upside down has once again proved that it is the right answer to the existential crisis of the advertising business in general. After all, it was correctly oriented communication specifically in times of crisis that created the largest global brands! Yet we must not forget that the whole secret is still the product itself.My thanks go to all in the Arih agency, to prompt external associates and accurate subcontractors, for your contribution so that the action truly WORKS. until the end! And of course thanks to all the voters for understanding the communication WORKS. of the campaign of Zoran Janković and his slate for town council. Thank you!Igor Arih http://www.arih.si/#24 Fri, 10 Sep 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=174&detail=detail After four years we are once more engaged by the Election office of mayor candidate Zoran Janković (also the current mayor of Ljubljana) and his List for town council to preapare the local election campaign. On our grounds of the dynamic communication model we developed the campaign strategy-action, which this time is not based on the photography of the mayor but on the word that describes him in the best possible way - WORK.This word appears in the same form but in three different meanings. The first meaning expresses the fact that every project he's been working on now WORKS. The word WORK. also means (the second meaning) that Janković and his team already have been working solidly and without zeal decrease for four years. When we fit the word in the context of one of my favourite billboards mutations: "In the end only WORK. counts" the word gets it's third meaning.We also used the tools of social media - Twitter and Facebook, where many fans of our candidate could post comments or make proposals about the campaign concept. Some of the proposals are: "Men se DELA." (I'd like to WORK.), "Ljubljana DELA." (Ljubljana WORKS.), "Kdor DELA, zlo ne misli." (Who WORKS means no harm). Read more about it in our FB gallery or write an idea for the badge.We are proud that our dynamic communication model of successfully WORKS. But we do not take all the credits for its success, because we all know that the main secret is in the product itself. We should just find it and relieve it from all ballasts.Let this beautiful day WORK for you.Igor Arih http://www.arih.si/#25 Tue, 08 Jun 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=173&detail=detail Pridružili smo se evforiji in v sodelovanju z NZS med navijače poslali vžigalice s podobami 17 nogometašev slovenske reprezentance. Najbolj vroč navijški artikel je že na prodaj v 3DVA trafikah in Lepi Žogi. Nažgimo jiiiih! http://www.arih.si/#26 Mon, 31 May 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=172&detail=detail "Is there something more important that football at this time? Nothing." We designed a series of print ads and web ad for the promotion of sales kick off for The Slovenian football association fan items. http://www.arih.si/#27 Thu, 27 May 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=171&detail=detail World Football Cup euforia is here! With the euphoria comes the promotional activities of the first match between Slovenia and New Zealand in June, for which we have designed a print ad, billboard and web banner. http://www.arih.si/#28 Mon, 10 May 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=170&detail=detail We have finished redesigning the website of Toper brand. Www.toper.si website in addition to new design and contents now also offers easier and more detailed viewing of products in the gallery. http://www.arih.si/#29 Fri, 26 Feb 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=169&detail=detail We have designed and coordinated the opening of the new Production plant for modifies proteins (POMP) opened by the Lek company in Mengeš. In addition to the complete graphical image of the event, we also designed a video animation for the key artistic performance. The event was successful and well accepted among the guests. http://www.arih.si/#30 Mon, 22 Feb 2010 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=168&detail=detail Sweep stake Postani legenda has created a new legend. That became Dušan Tomašič from Hoče near Maribor, who became a proud owner of a brand new Volkswagen Golf VI. Agency Arih organized for Toper a sweep stake, which was publicly very well accepted since several thousand people have participated in it. For promotion of the sweep stake we have designed leaflets, stickers with signatures of Slovenian sports legends for the car, TV ad and prepared announcements for the web. http://www.arih.si/#31 Tue, 22 Dec 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=167&detail=detail Toyota Slovenija has in collaboration with Wannabesociety manufactured it's first iQ Wannabesociety edition, which is on sale in every Toyota Slovenija salon. This is an interesting co-branding between two brands, which promote individuality, innovativeness based on high quality. For more please visit www.wannabesociety.com. http://www.arih.si/#32 Thu, 29 Oct 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=166&detail=detail Vestina is the first and the best brand of electronic candles. Its strength and uniqueness are obvious also at the point of sale where it clearly stands out from the crowd as the only real brand. Vestina brand grew from the one model of electronic candle, burning like a real and reg;, to the whole family of electronic candles that will soon be additionally extended by a new, innovative applications. For Vestina we created a total branding project that includes also the advertising campaign "For the best", which you can see on TV screens just this week. http://www.arih.si/#33 Tue, 20 Oct 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=165&detail=detail We created a total-branding project for Lex pharmaceutical company which includes the name and visual identity for a new brand Lexarna. The project included marketing strategy, packaging design for pharmaceutical substances and natural cosmetics as well. Lexarna was first inroduced to international public on Madrid CPhI fair last week. The occasion demanded creating the concept of promotional activities, designing the stand and all promo materials."Lexarna attracted enormous attention among visitors and also other exhibitors of the Madrid fair. Very original and bold promotion using Adam and Eve sewed the seeds of love, that resulted in well visited stand and efficiently promoted products from Lexarna portfolio. In short - a direct hit!"Margherita Pahor Glavina, director of Lex http://www.arih.si/#34 Mon, 28 Sep 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=164&detail=detail In June 2009 we have signed a new client. Lohnko Inženiring, d.o.o. is the new owner of the legendary textile giant Toper. Together we are going to awaken the memory of a time we have all forgotten. The first Toper winter collection in this millennium will be in the stores by mid October. The slogan of the campaign is "RETURN OF THE LEGEND". http://www.arih.si/#35 Mon, 06 Jul 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=163&detail=detail Add for Toyota YARIS drew a lot of attention for two main reasons. Its designer minimalism based only on green color basis and big letters represented the opposite of well known rich designs seen everywhere today. The other reason that left an impact was a polite apology in the beginning for having interrupted the viewer or reader while doing something significant, but being the following announcement so important he had to pay attention. http://www.arih.si/#36 Fri, 03 Jul 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=162&detail=detail T-2 created an advertising campaign for all their current and future consumers, goal of which was to offer basic education to the wide public spectrum about the infinite capabilities of information technology. The campaign was endorsed by a well known Slovenian anchor and actor Jonas Žnidaršič. He produced a series of instructive short movies that can be seen on the T-2 website in the rubric Technodrom. Jonas as a techno-freak himself is a great influence for strategic targeting of opinion-makers. He represents the typical example of dynamic communications. http://www.arih.si/#37 Thu, 02 Jul 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=161&detail=detail This year Adriactic Slovenica offered a noteworthy step forward for young drivers on the Slovenian insurance market. Their insurance policy for the mentioned target group was a step away from focusing solely on charging an addition to car-insurance premium for the young driver for a selected car towards insuring the young driver in any car driven by him. In the advertising campaign we made a parable of a young boy who is playing a video game in which he can choose to drive which ever car he pleases. http://www.arih.si/#38 Mon, 20 Apr 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=160&detail=detail A new web site t-2.net is finally launched. It has been redesigned in line with our client's brand look and feel. Our creative team has followed the principals of simplicity, functionality and interactivity. Welcome to check weekly online shows called Technodrom and discover what's new in a digital and advanced world. http://www.arih.si/#39 Thu, 19 Mar 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=159&detail=detail On 2nd March 2009, KD Bank began to operate under the auspices of KD Group. The brand KD Privilege, which has been provided a corporate image with a cosmopolitan touch by our agency, will offer private banking aiming at asset enrichment, created to serve the clients with highest expectations. http://www.arih.si/#40 Thu, 26 Feb 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=158&detail=detail Mlinotest have carefully kneaded ready made mixtures for home baked bread, and we've wrapped them in fresh and elegant packaging. The new packaging for whole grain, white and corn bread mixture is accompanied by Mlinotest's new hero - Mlinko, the baker with the red neckerchief. For now, you can find him on mixture bags and on a leaflet, where he entrusted you with some recipes and advice on making the sweetest bread. Soon however, he will make other appearances. http://www.arih.si/#41 Wed, 07 Jan 2009 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=157&detail=detail Using the new name, kiosks of Tobačna Ljubljana have been unified with kiosks around the world. With the new corporate identity, we renamed 3DVA kiosks to 'Trafika', marked them with the large and universally known T and won the contest. Simple as it sounds. T for tobacconist. http://www.arih.si/#42 Tue, 23 Dec 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=156&detail=detail From now on you can touch, smell and try on the WNBS T-shirts and other products in London at "The Hook" on Portobello Road 158, and in Zagreb in the "Concept store Prostor" on Mesnička 5. And that is only the beginning. If you wannabe an affiliate shop, please register on our website and help us become WORLDWIDE. http://www.arih.si/#43 Thu, 11 Dec 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=155&detail=detail At the occasion of its jubilee Toyota Adria delights its customers by offering them discounts and lower prices for a wide range of cars. Their birthday offers are promoted with a lively animated television ad, press ads based on their new corporate identity and radio ads featuring the voice of the seductive diva Marilyn Monroe. http://www.arih.si/#44 Fri, 28 Nov 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=154&detail=detail It took a record time for Robert Pikl on guitar, Anže Langus Petrović - Dagi on double bass, Aleksander Pešut - Schatz! on drums and percussion and of course Robert Pešut - Magnifico on guitar and vocals to perform and record an album Srečno with 10 tracks, with mixture of jazz and country, seasoned with Balkan rhythms. To provide the album with a special look, we in Arih packed the CD into a box made of recycled waste wood, thus producing additional value to ensure we really want to have the CD in its original form.The album will be presented at a promotion at Cvetličarna Mediapark, Ljubljana on 3rd December, which is two days after the release but also the birthday the Kingdom of SHS. http://www.arih.si/#45 Mon, 17 Nov 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=153&detail=detail As "dP", the new album of funk masters Da Phenomena is being released, featuring 11 new tracks, their completely renovated website www.daphenomena.si is available online to fans around the world from today on. The website has been designed so as to become your favourite music station in an instant, featuring all their tracks from both albums for online listening. It can also become your favourite source of entertainment, as you will be able to download phenomenal wallpapers for your pc, tunes for your mobile phone and... The site also features lyrics of all their phenomenal songs, if you ever manage to forget any of them... http://www.arih.si/#46 Fri, 17 Oct 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=152&detail=detail The new Kokoška product catalogue has seen the light of day. It inspires with its creative concept and colourfulness, in each of its twelve chapters and on each of its 64 pages. Smell the lavender from the hills of Provence, wrap yourselves cosily in soft cashmere, take delight in the lovely writings on tin boxes, unwind with a cup of warm tea and gently fall asleep in a cosy bed, covered with a soft cotton blanket, while contemplating a wonderful tomorrow. The Kokoška catalogue is a haven for the fastidious as well as the artistic and the philosophical.You can download the Kokoška product catalogue in PDF form here. http://www.arih.si/#47 Thu, 09 Oct 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=151&detail=detail An innovative advertising campaign is being carried out during and at the advertising festival Golden Drum, for the best electronic candles, Vestina. Billboards draw the attention of passers-by with a provocative message Advertising is dead and with real candles adorning the top of the billboard. Beside the billboards listen also for the radio ad, and at Golden Drum look for the tombstone and mourning book, where you can write a few good words for dying advertising on it's way out. And since journalists are the best heralds of truth, we have slightly provocatively encouraged them too, of course with the intention that they write something nice about the campaign. Read you soon... http://www.arih.si/#48 Mon, 22 Sep 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=150&detail=detail We have conceived a corporate image for BSH Home appliances' program of exclusive partnership with key customers - Siemens Premium Partners. We have also taken care of the content, design concept and organizing of the event that was attended by the majority of invited guests. The visitors learned about the hot trends in the newest generation of home appliances, as well as what is cooking with trends about colour in 2008/2009, which was revealed by the expert in colour studies, Tanja Kranjec. The informational social evening was hosted by Eva Moškon while Chez Eric took care of quality catering. Thus hot trends, Eva's singing and Eric's gourmet masterpieces overcame a September evening's chill. http://www.arih.si/#49 Thu, 18 Sep 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=149&detail=detail Invisible designAs a young designer in the early 1990's I was not familiar with the Japanese philosophy of "Invisible design". A young punk rocker, I admired the magnificent power of Sex Pistols graphic language that was created by Jamie Reid. Later I was influenced by the most publicised European designers, such as Neville Brody, one of the first stars of design that would impact my career. I designed newspapers, packaging and ads, and am pleased to continue to do so now. But despite the fact I was occasionally awarded for a good idea, my artistic language was not substantially different from others.Once in the 1990's I was told by a client at a presentation that my approach was too trendy. He said: "Good design is the one you don't notice." The ad indeed had a witty concept, yet its design was very complicated. I equipped a simple message with too much artistic surplus. Desiring to prove my virtuosity as a designer, I stifled the message. The witty contents remained buried under the semitransparent curtain of contemporary acrobatics in design. The client's comment was justified. The hint that good design should be invisible kept resonating in my head long afterwards. You know the feeling when you fail to understand something in its entirety, yet it seems to be a great truth. Soon afterwards I accidentally came across a text on Taku Satoh, one of the pioneers of Japanese invisible design. In one of his interview he says: "When I was about 12, it was really popular to 'automobile-ize' your bike with all kinds of accessories: rearview mirrors, brake lights, turn signals ... So I put on all these accessories, one at a time. I took that bike to the point of no return. Then I faltered. 'What next?' One day, I took everything off, even the fenders and the kickstand. I reduced that machine to the very minimum at which it could still be a bicycle," he concludes. A process then started in my head that has changed my attitude towards my own profession to the bone. Always when I had really good contents to work with, I tried to kill my designer's ego (the hardest part of the process) and to minimize the visual design to the point when its only remaining function was to navigate the contents. Just like the young Taku Satoh "stripped" his bicycle, I thought about decorating less and less often. I have been increasingly interested in how to design a form that doesn't stifle the contents, quite the contrary, it opens a channel for the contents to burst out.I now know that the concept of invisible design can only be applied to superb products. Those that have unique contents. When I realize I am dealing with a great idea, I start thinking about the bare essential to make the idea communicate its speciality even clearer. What is the bare essential in the form, for its contents to burst out? What is the appearance of the form that requires the minimum of time and struggle form the beholder to get the message? It is really simple. You have to remove everything that disturbs you. Therefore I follow the principle "what doesn't benefit, brings damage".Igor Arih, WNBS DESIGNER http://www.arih.si/#50 Thu, 11 Sep 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=148&detail=detail We have created an interactive fair stand for our telecommunications client T-2, for Celje International trade fair, the fair of all fairs. Visitors are entertained, informed an educated on the technologies of the future, which they can of course test first hand at the fair stand. This includes talking on the telephone, enjoying the best sound and picture quality and downloading information. The colour orange is becoming the most stylish colour of this autumn. More information to follow ... http://www.arih.si/#51 Mon, 01 Sep 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=147&detail=detail It is time for advertising agencies to develop into viral communicators using the knowledge acquired. As the first one in Slovenia and among the first ones worldwide we have already developed our own model of new communication actions. These are known as Dynamic communication. This new type integrates:A/ The knowledge having been acquired in more than twenty years of work in traditional advertising agencies,B/ The originality of guerrilla advertising andC/ The precision of viral marketing.To succeed, such communication campaigns have to be planned in several steps. Due to a strong focus on achieving the communication goal, the principle of minimum energy, time and money input must be followed in each phase. The result of such planning is a successful campaign requiring a significantly lower financial input. It is particularly important to have a clear picture about who, what and how to address, at the same time avoiding the seven deadly sins ...However, more is to be discussed at the talk on Dynamic communication, which we offer to organize free of charge and liability for key people of your company. Please call +386(0)1/434 17 00 to arrange a visit or click here to register on the list of interested subscribers, all those of you who know that traditional advertising agencies were a great education for and introduction to the new communication era. http://www.arih.si/#52 Mon, 04 Aug 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=146&detail=detail There are some women whose appearance immediately attracts you. At first sight they are like magazine dolls. At second sight it's no different. Until they open their mouth. They have pretty little noses, shiny lips, full volume hair and are ready to spend a quarter of an hour and more on a public toilet to cover the spot that has burst out of their bosom. A little volcano protruding out of the décolletage and screaming! An error of nature, destroying completely the only valuable thing she owns - her shape. There is no contents anyway. But there are also women who have irregular noses and natural breasts. Their looks reach deep in the spine. As they talk, they cut at knee-height. Their form is not gaudy. They are aware of their main asset - their brain. Content is in.How a badly designed label for a top-quality wine turned into an example of good design. I like to tell this story. A hundred years ago an excellent French winemaker started producing top-quality wine. With its quality increasing, he decided to improve the package and stop selling jug wine. He bought Bordeaux bottles and went to see the nearby printer, asking him to print and first also design the wine label. The winemaker had just commenced his business and asked the printer not to make the label too expensive. The printer respected his wish and designed a simple black-and-white label. He gathered all the necessary wine-related data and arranged it into what he thought a logical hierarchical sequence, maybe added a chateau drawing (in the same colour) and printed it all onto simple white paper. The printer didn't have the knowledge of a famous printmaker nor did he have many typographies in his range of lead types to make harmonious arrangements. The printer designed and printed the label to the best of his ability and knowledge. The local art teacher immediately described it a botch! One of the reasons he did so was the fact the winemaker had not commissioned him, the academic, but rather the local printer, who despite the artistic incongruity managed to create the label for excellent wine. It was easy to read the name of the chateau, the year and some other data, together with the drawing forming a garment for the contents. As the winemaker bottled the first series and dispatched it to restaurants, the customers who enjoyed good wine nodded upon the first sip despite the modest and artistically incongruous appearance. And so did the art professor! Years went by. The winemaker made the wine even better. Gradually the wine was being shipped around the world. Yet he refused to replace the label. Maybe he added another colour or a patch of gold, but the basic typographical structure remained incongruous and the chateau drawing kept its distorted perspective. Why? Through time the artistically impaired label absorbed all the associations of this top-quality wine like an empty battery. Its incongruity became its characteristic. It has become the trademark of this excellent wine. Even more. A hundred years later many academically educated designers, myself included, legitimately consider this an example of a superiorly designed wine label. And it is only because the first printer bowed to the contents. On purpose or out of ignorance? That's of no importance. It must have been out of respect for good wine. Minimalism and manipulation of errors have become my basic principles and guidelines to first-rate design.One word says more than a thousand pictures! With its products, WannabeSociety.com has brought the minimalism of form to the null point. The form only exists in that there is none! There is only one word. In capital letters. Black on white or white on black. In Helvetica - the simplest of typefaces. With no visible design elements. Everything is subordinate to your selection. Your contents, the chosen word triggering an eruption of associations. I have not seen a stronger message printed on a T-shirt. When WNBS start selling wines, the white or black label will only state CHARDONAY or MERLOT.Igor Arih,Bol, 9 July 2008 http://www.arih.si/#53 Wed, 30 Jul 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=145&detail=detail For our new client we launched a communication campaign with their newest service - mobile telephony. High technology services are customers friendly and easy to get, without subscription and commitment, placement costs and small print. So simple are also billboards, which we created merely with clear verbal messages. And brochures, also in recognisable image of T2. http://www.arih.si/#54 Fri, 18 Jul 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=144&detail=detail We've made a total makeover of Slovenian National Football Team mascot. Gave it a teasing look with a feeling of fearlessness and hunger for goals. With invisible ties between head and limbs emphasized team spirit. And inspired it with more lively character. http://www.arih.si/#55 Mon, 07 Jul 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=143&detail=detail We are proudly announcing that a new web site of the unique creative production Turbolenza took off successfully. Turbolenza is navigated by Igor Arih in Magnifico, other crew members are Sestre, Da Phenomena, Shatz! and Fidži. Grande invited to check up with the latest news from the turbulent music world! Use of seat belts is highly recommended. http://www.arih.si/#56 Fri, 04 Jul 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=142&detail=detail After three days of intensive brainstorming in pine forest of Zelena Laguna and evenings of setting up the record in group bed rolling at Plavi Hotel wannabe TEAM carried by acclamation the "Blue Declaration": WNBS is heterogeneous community of equivalent thinking subjects, who have clearly formed their wishes and views and dare to put them into words publicly. WNBS stands for a wish of every member. (In short: they have guts!) More at www.wannabesociety.com http://www.arih.si/#57 Thu, 12 Jun 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=141&detail=detail Professional jury of Papirus award reviewed form and content of internal journals. They announced that this year's corps was better than last year's and with second prize rewarded ... internal journal of Trimo Company! http://www.arih.si/#58 Mon, 26 May 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=140&detail=detail For KD we thought out a slogan "Trust, that grows" and undertook a search for growth passionately. For TV ad we found it in pictures, which present different moments of trust. On billboards, print ads, banners and T-shirts we caught it with word ... http://www.arih.si/#59 Thu, 15 May 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=139&detail=detail For the City Council of Ljubljana we created image of the first meeting of European mayors and presented capitals as intercultural lighthouses, added some words about intercultural dialogue and expose them on internet page, brochures, invitations, folders, notebooks, pencils, bags, cups, walnuts in honey ... and got a praise! http://www.arih.si/#60 Tue, 06 May 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=138&detail=detail On Wednesday, 30.april, in the Hemingway bar in Zagreb, Croatia, the first ever Wannabe party took place. Magazine for women - Extra threw a party for their fifth birthday. The dress code was a wannabe t-shirt, but only celebrities got to wear them. They received gift-vouchers and got to pick the t-shirts they liked. We all had loads of fun especially because we got to see how the celebrities see themselves: what do they want to be and do they have a sense of humor. Check the Gallery on www.wannabesociety.com for more pictures! http://www.arih.si/#61 Tue, 15 Apr 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=137&detail=detail First of all we named it R'n'B. Than we created a glittering mark and a star was born. Now is R'n'B additionally equipped so we added the name uRBan style and embellish its mark with urban characters: R'n'B star, stylish grandmother and cool teenager. Billboards, press, radio ads and brochure are touring around Slovenia, Croatia, Bosnia, Serbia and Monte Negro. http://www.arih.si/#62 Thu, 27 Mar 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=136&detail=detail Not long ago, Arthur C. Clarke died. He was one of the greatest creative minds of all time. I first read his work in my early childhood - his comments in a popular science book called Mysterious World. It was a collection of fascinating stories about the known, and the lesser known secrets of our world.It was sometime later that I discovered that he was also an excellent science fiction writer. His short story The Sentinel formed the basis of the legendary film 2001: A Space Odyssey made by the director Stanley Kubrick, which by today's standards is a very long and slow-paced film. However, this does not prevent one from enjoying the film's each and every detail even today. The film's tone is confessional from its beginning until its end. The surprising accuracy of Arthur C. Clarke's predictions become more impressive with each year that has passed since the time the scenario and the film were written.Despite his great originality I saw him as a creative dreamer - someone with an extremely rich imagination: an artist. That is, until I saw an original sketch of his in the Science Museum, London, which depicted geostationary satellites. "Using these, man shall command the entire world from one single point," was written beside it, the artist's visionary thought. It was a fascinating vision which sparked an evolutionary leap in just a few decades! From that moment on, Arthur C. Clarke became an icon for me. The man had been transformed in my young head from a great science fiction writer into a truly realistic visionary, from an artist into an inventor and from a dreamer into an important revolutionary. He made me realise that the secret of genuine creativity is never isolated to a particular chosen sphere. The secret lies in combining the apparently impossible, in constantly discovering new spaces and as a result - views, and also in understanding the world comprehensively. At that moment, being creative became my guiding principle and challenge in life. Since then, I respect all forms of creative thinking, regardless of the field or industry in which it appears. Everyone should act creatively in their environment. There is no other path for progress.Creating new worlds is in the domain of creative minds. The introduction of the element of creativity into the data processing methods of supercomputers represents a giant leap in their development. Clarke explained in one of his interviews that the desire to discover new things was what prompted one particular type of fish several billions of years ago to pop out of the ocean and to start conquering land. "Imagine the traditionalist fish of that time, imagine how it is explaining to its descendants that it is not possible to live on land and that the ocean already provides everything they need. We are now walking on land, flying in aeroplanes and conquering space, but those fish are still just fish," he concluded, adding that colonising space will be the next step in our evolution.New discoveries are not always the result of curiosity stemming from boredom. New discoveries are a necessity. In the film 2001: A Space Odyssey, man's distant ancestor is a weak ape that is about to become extinct. Before this happens however, it picks up a bone and in doing so boosts its own strength by several times. Surprised and fascinated by this discovery, it does not know exactly what to do with it. It is creative though, and will think of something along the way! According to Clarke, this is the point when the technological revolution began allowing man to become the master of this world. 2001: A Space Odyssey is a film dedicated to mankind's evolution from the prehistoric times to the near and distant future. The spaceship in the film is slowly taken over by a computer, HAL 9000, into which man had entered a great deal of historical data - including data on wars, hatred, egotism and misery. This information leads the supercomputer to the logical conclusion that it has to take control of the mission as its importance is too great to be left to man. HAL had no emotions though. At least that is what it leads us to believe until the end of the story.Pictured is Arthur C. Clarke with my Mars calendar. It was created under the assumption that man will colonise Mars within this century. The terraforming process will begin relatively soon and man will be able to walk and sleep on the planet Mars where current methods of measuring time will be useless. A Mars calendar and time will be needed. I created this in 1999 to mark the historic break of the millennium. It is not the only Mars calendar, but it is one of the first. The year is divided into months and days in a manner not unlike Clarke's. I sent copies of it all over the world and one ended its pilgrimage at the visionary guru's address.Dear Arthur, the photograph has really made me proud although you probably do not know who the author of the calendar is.Igor Arih http://www.arih.si/#63 Mon, 17 Mar 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=135&detail=detail Last year it attracted attention of Sof participants. This year also of jury and got a golden award in category of innovative communication. The only real floating and the biggest banner measures 15 metres. With less effort you can click it here. http://www.arih.si/#64 Thu, 06 Mar 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=134&detail=detail Location: Old Power Plant. Date: 4th of May, 8.30 at the evening. Invitations and tickets: NOThaving fun forbidden! Billboard at the entrance: NOTmaking graffiti forbidden! T-shirts of hostesses: NOTFlirting forbidden! Projection TV ads on billboards: NOTAdvetrising forbidden! http://www.arih.si/#65 Tue, 04 Mar 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=133&detail=detail Internal review of Trimo company has got a modern look. Global image, noticeable at first glance. Picturesque pages and lively colours. Grey elegance, typical of Trimo constructions. http://www.arih.si/#66 Fri, 22 Feb 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=132&detail=detail A lightning strikes. The house is ruined. But don't worry, it has one day reinstatement. That means, that in case of a natural disaster the insurance company repays damage in value of a new house. For Adriatic Slovenica we succeeded to tell the story in a much more simple and interesting way - check here. http://www.arih.si/#67 Tue, 12 Feb 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=131&detail=detail To Croatian market we drove a campaign for Toyota. TV, press and radio ads, folders and stickers you will recognize easily. They are playful as always. Easy as financing Toyota. http://www.arih.si/#68 Fri, 01 Feb 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=130&detail=detail From now on shopping in Kokoška is not just a fairy experience but also comfy. You can improve your home with new tales, vivid colours and good feelings without leaving your sofa or even bed, whenever you feel like it ... Wish you a comfy shopping! http://www.arih.si/#69 Sun, 20 Jan 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=129&detail=detail Are you genius with numbers? Maybe you have a predisposition to supernatural outbreak of creativity? Or by any chance inconvenient characteristic that people obey you blindly? If you answered positive at any of these questions, continue reading.Arih Agency seeks a business manager, creative director and account manager, who would dare to work in a company with a vision which is beyond common imagination. Other attributes and knowledge: BUSINESS MANAGER B.A. in Economics or in a related areaknowledge of English languageminimum 5 years experiencesadvertising knowledge CREATIVE DIRECTOR referencesminimum 5 years experiencesability to work as a team player ACCOUNT MANAGER B.A. in Economics or in Humanistic Studiesknowledge of English languageminimum 5 years experiencesability to work as a team playerself-initiative, accurate, resourceful, hardworking and flexible We are accepting your job applications up to 1st of February 2008.All the appropriate candidates will be invited for an interview. http://www.arih.si/#70 Mon, 14 Jan 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=128&detail=detail At launch of a new sized newspaper Delo we thought wider and thought out slogan, TV animations, city lights, billboards, print ads... We cut out of a paper every single element for stories to make them alive and added a picture of man reading new sized Delo. We won't ask you what do you think, but - how do you think? http://www.arih.si/#71 Tue, 08 Jan 2008 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=127&detail=detail Significant radio station Funkhaus Europa has chosen Magnifico's Grande Finale for the album of the week. Their widely extended critique is full of praise. More about "Slovenian sexy boy" and his "ideally completed and well composed" work you can read here. http://www.arih.si/#72 Thu, 27 Dec 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=126&detail=detail Balkan-Western inspired Magnifico successfully performed the first concert in Ljubljana, where he surprised his audience with the appearance of legendary Rambo Amadeus. In Maribor he performed with his band alone and because of immense interest of public repeated a concert again - with grande success. http://www.arih.si/#73 Fri, 14 Dec 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=125&detail=detail Ljubljana Castle. 11th of December evening. Embraced in winter Christmas atmosphere. Light of torches showing the path. Accompanied by sensuous sound of saxophone. Molecules of happiness snowing inside. Enchanted pine wood welcomes us. Fairy moon above. Children chorus as angels. Mystic voice of Sabina Cvilak. Unforgettable Eroica. http://www.arih.si/#74 Thu, 06 Dec 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=124&detail=detail KD Group, KD Holding, KD Investments, KD Finančna točka, KD BDP, KD Življenje and other companies of KD group and their products you will recognize by renewed and flexible corporate image - special service from our offer! http://www.arih.si/#75 Fri, 30 Nov 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=123&detail=detail Still don't have your free record? Get yourself Delo as soon as possible! Newspapers with the newest album Grande Finale of Magnifico are running short, in some shops they are already missing! Don?t forget, with a record you'll get also exclusive access to interesting contents and many privileges! http://www.arih.si/#76 Tue, 27 Nov 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=122&detail=detail 30th of November don't forget to buy friday's Delo! You can get one of 100 000 free CDs of Magnifico's long expected new album Grande Finale. Every CD will have its own serial number and code for exclusive access to interesting contents and many privileges.Magnifico will present his new album at a concert 23. 12. in Ljubljana, Tivoli Hall and 25. 12. in Maribor, Festival Hall. You can buy tickets on the web site eventim.si and at all authorised dealers of Eventim. More info at www.magnifico.info.Enjoy Grande! http://www.arih.si/#77 Wed, 14 Nov 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=121&detail=detail "I'm totally enthusiastic about the trip and promotion ... everybody I met wanted to be a part of wannabesociety ... last night's clubbing brought me many acquaintances of wannabe models ... also a huge hangover, Finns are used to toast at all occasions ... but they know how to hide consequences, at least girl on a picture, what do you think ... - Tervehdys, Andja" http://www.arih.si/#78 Fri, 09 Nov 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=120&detail=detail For Fructal we've dressed a new family of nectars with no added sugars - BeneFit. All three members distinguish themselves for elegant slimness and immense health care - high fruit-vegetable content, energy-reduction and addition of lutein, coenzyme Q10 or L-carnitine. Cheers - to your health and beauty! http://www.arih.si/#79 Mon, 05 Nov 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=119&detail=detail Ads of Tony the entrepreneur drastically extended our work! As a sale support of ads in Telephone Directory of Telekom Slovenije and Teledat we created TV ad, print ads and banners. For information about Tony's night activities see ads ... http://www.arih.si/#80 Mon, 29 Oct 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=118&detail=detail For insurance companies KD Life and Adriatic Slovenica we aimed at public with billboards, posters, print ads, banners, direct mail ... How successfully? Now it's your turn - hit us with comments! http://www.arih.si/#81 Wed, 24 Oct 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=117&detail=detail We launched a bright new campaign - starting with a new name, corporate image, continuing with print ads and TV ads. Let also the memory of Vestina ads last longer! http://www.arih.si/#82 Mon, 15 Oct 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=116&detail=detail Experts in Finance newspaper reviewed internet sites of the candidates for Slovenian president. And decided together - the best website is www.peterle.si! Take a look and decide for yourself! Wish you the best results on the bicycle race Giro di kampanja. http://www.arih.si/#83 Tue, 02 Oct 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=115&detail=detail A sharp eye of the jury was stroke by two of our works! A mirror shaped logo AS, which indicates equal merge of two companies - Adriatic and Slovenica. And endemic flowers, artistically spread on the covers of Slovene Telephone Directory 2006. Congratulations on a creative flowering both our aces ? Igor Arih and Loni Jovanovič! To see and envy! http://www.arih.si/#84 Thu, 06 Sep 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=113&detail=detail SLOVENICA ŽIVLJENJE life insurance has undergone personal transformation. With its new name KD ŽIVLJENJE, it provides "More Life!" - more safety, more collaboration and a bigger offer. We have also introduced more life into our appearance, leaving behind the old one with a heavy heart (by the way, the old design with a falling star was also created by ourselves). Life is beautiful, now even more! http://www.arih.si/#85 Mon, 27 Aug 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=112&detail=detail We're announcing with pride that Pingo launched again. Legend's space expedition we accompanied with ads, flyers, colouring books, balls, baloons... Pingo first landed on the Strawberry planet, where he symbolically planted red and white straw. Small step for a penguin, big step for all nostalgic men and young fans. http://www.arih.si/#86 Tue, 21 Aug 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=111&detail=detail The bottle has an elegant dress - seductive transparent label and a fashion accessory - twist off stopper. New is a well-shaped can, slim, colorful and attractive. It's just the thing for ladies who don't want to lose their style with a can of beer in their hand. And more - now you can get also four smiles in a pack! http://www.arih.si/#87 Wed, 01 Aug 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=110&detail=detail Everyone that buys a wannabe T-shirt gets one wannabe badge for free! A word on a T-shrt interacts with the word on the badge and they produce a totally new message. Posibillities for experimenting are enormous; again and again you construct a new thesis-antithesis-synthesis triad. With a wannabe T-shirt and wannabe badge you can say more - so go and click on www.wannabesociety.com! http://www.arih.si/#88 Mon, 02 Jul 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=109&detail=detail The nicest advertising campaign for the nicest car insurance - Adriatic Slovenica offers 4 car insurance packages and car assistance. We were nice enough to prepare a campaign for this - TV ads, shot by Izidor Farič, print ads and posters - and we nicely named the packages: Max, Polona, Mini and Vili. Nice as hell! http://www.arih.si/#89 Wed, 27 Jun 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=108&detail=detail A good track needs a great video - the newest one from Magnifico and Turbolentza is just like it's supposed to be. Shot by an experienced crew led by Ven Jemeršič, it shows the Land of Champions and the mysterious lone gunman of the east - Magnifico - who is yet again great in his role. Go ahead, make your day: click and enjoy! http://www.arih.si/#90 Wed, 20 Jun 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=107&detail=detail Igor Hauptman is the best production manager of them all! Tom Petruccelli is the best art director of them all! And Arih agency team is the best team ever! In bowling, of course. Our lead before the last match was so substantial, that we afforded to let our most beautiful show some great moves. Final results: we beat them all for 450 pins, striking a striking 7.529 total score. Igor is the best individual and Tom the second best; Tom managed to throw the best game of the tournament. Our domination is so great, that they are contemplating a change of rules for the next season. Well - good luck! http://www.arih.si/#91 Mon, 11 Jun 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=106&detail=detail If you wannabe something and do not yet know what, go to your favourite pub and look at yourself in the mirror. A wannabe mirror. Attention - if there is no wannabe sticker there, you are not in your favourite pub. And then - click click click on www.wannabesociety.com and be what you wannabe! http://www.arih.si/#92 Fri, 01 Jun 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=105&detail=detail 1st June is the date of launch for the new free weekly magzine, published by Delo. We named it Total tedna, we designed it, we are telling people that it is totally penetrating, it has a total reach and it is totally free - and sent it to its bright future. It must be noted that Total tedna is co-created by its readers - with their contributions, news, stories and photos. Total tedna - every week in your letter-box! http://www.arih.si/#93 Wed, 30 May 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=104&detail=detail At last a TV programme that you have always wanted: no forensics, no iranian movies, no news from frontlines, no faily entertainment. Arih.tv gives you ads, just ads and nothing but ads - well, maybe some interviews (about ads, of course). No worries - the ads are good, because we made them. Tune in to arih.tv and enjoy! http://www.arih.si/#94 Fri, 25 May 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=103&detail=detail The legend of Fructal, the one and only Pingo juice is back. New clothes, new design, new packaging and three new flavours (apple, strawberry, fruit mix) with added minerals and vitamins. For the kids - and for all of us nostalgiacs! http://www.arih.si/#95 Wed, 23 May 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=102&detail=detail Magdalena, 9th International Festival of Creative Communication was a success for our agency, too. Anita Knezy's Atlantis of the 21st century made it to the finalis, our wannabe T-shirt promotion was HUGE (wannabesociety was a sponsor of the Magdalena Audience Award, the WINNER T-shirt went to Jernej Žumer) and Tanja Mezga, the Mother Superior of Magdalena - well, oops, she did it again! She managed to beat all the competition on a Brain Damage quiz and became an honourable member of the jury of the next, 10th Magdalena. http://www.arih.si/#96 Wed, 16 May 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=101&detail=detail Everyone is special. Now everyone can express one's uniqueness in a very special way - with a wannabe T-shirt!You can get it at www.wannabesociety.com - exactly where Magnifico, Schatz!, Mate in Dagi iz Da Phenomene, Tjaša Železnik and many more of them self-confident, strong individuals!As they say: "You got to be quite brave to wear a wannabe T-shirt!" Thats why we advertise caution. And a visit to www.wannabesociety.com! http://www.arih.si/#97 Mon, 14 May 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=100&detail=detail In the 3rd round of Advertising Agencies Bowling Tournament we took even more pins (1.405) and we still lead by an ever-growing margin. Igor Hauptman was the man of the day again with 562 pins. An interesting notice - women are coming (which is good) and taking out more and more pins (which is bad), winning 2nd and 3rd place this time. It is gonna be a long and hot competition! http://www.arih.si/#98 Thu, 10 May 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=99&detail=detail Don't panic! A new brochure My kid has a fever, written by a pediatritian dr. Rasta Rakar Radeček explains in a very soothing, simple and straightforward terms. The broschure is sooo beautiful, because of the excellent design and great illustrations by our own Loni Jovanović. http://www.arih.si/#99 Wed, 09 May 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=98&detail=detail A new Telephone directory of Slovenia on CD is out. Designed by us and supported by a broad campaign - brochure, print ads, direct mail, radio ad and web banners - is coming to all of them who know it, and especially to all who yet don't know the immense functionality and unbelievable usability of Telephone directory on CD-ROM - especially the Shortest route finder. Check it out! http://www.arih.si/#100 Fri, 04 May 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=97&detail=detail Magnifico is back! Brand new album "Grande finale" is due for release on 16th June. Balkan Morricone with a touch of latino, mixed into a - as we are used from Magnifico and company - another superb thing.For a fistful of future greatness here and now - The land of champions mp3 single for you for free! http://www.arih.si/#101 Mon, 23 Apr 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=96&detail=detail Our Anita Knezy accomplished an unprecedented success in a college competition of the famous The One Club!Her ad about the consequences of global warming convinced the jury to choose it among the 17 finalists of One Show College Competition, category Innovative marketing. She is the only European among the finalists, representing Academy of fine arts and design, Ljubljana. Oleoleee!!! http://www.arih.si/#102 Wed, 18 Apr 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=95&detail=detail In a 2nd round of Advertising Agencies Bowling Tournament we have dropped even more pins (despite the injuries of one of our stars). Our overall position remains the same - there is no better place than the first. The best individual this time was Tom Petruccelli, who scored 573 pins in 3 plays and is leading the singles overall with 976 pins, just 2 pins ahead of our Igor Hauptman. Congrats to other teams, bit the fight is far from over! http://www.arih.si/#103 Tue, 03 Apr 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=94&detail=detail Don't judge players by the size of their balls - see how they perform! Our bowling team (Igor Hauptman, Tom Petruccelli, Matej Dakol) easily cruised to a spectacular victory on the first Advertising Agencies Bowling Tournament! They knocked down the most pins (which seems to be the point of the game) and beat a very tough team of Studio Dotični, a strong Luna and 13 more teams. By the way - Igor won the individual competition and Tom was third overall, so we are looking forward to next tournament in about two weeks. Oleoleeee!!! http://www.arih.si/#104 Mon, 02 Apr 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=93&detail=detail The only floating banner that really floats - styrofoam sign bearing the www.wannabesociety.com address, that was gently riding the waves of Bay of Piran during the Slovenian Advertising Festival.Views: many. Liked by: many. CTR: zero - due to the very low sea temperature nobody clicked on it. Be different! http://www.arih.si/#105 Mon, 26 Mar 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=92&detail=detail ... and the Grand prix for internet and web based advertising achievements goes to ... Arih agency, for video web ads Betmen and Superzoki, from the campaign for Zoran Janković! Concept Miško Kranjec jr., script and animation Tom Petruccelli and Mirko Stančić, creative director Igor Arih, account director Saša Pipan.16. slovenian advertising festival has shown that we walk and work in the right direction. We won the Grand prix in the most sophisticated medium of them all. We are 1.0 in advertising 2.0!That was not all for us in 16. SOF. The jury was impressed by our campaign The stars are coming to Maribor for Planet Tuš in Maribor and the TV ad Toyota forever. Three shorlists and a Grand prix - that's great!We also congratulate the other agencies for their awards and tough fight! http://www.arih.si/#106 Fri, 23 Mar 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=91&detail=detail Wanna be angel, star, winner, object...? Wanna buy?... www.wannabesociety.com http://www.arih.si/#107 Mon, 19 Mar 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=90&detail=detail 16th Slovenian advertising festival SOF is beginning on wednesday - but for two of us it will begin sooner. Tanja Mezga is a member of Organisational commitee 16. SOF and Council of competition programme, and Saša Iskrič is a member of this year's jury. Contrary to the popular opinion it does not mean a nice vacation for them - it means a lot of hard work. And then some more work. And some more. To put it short : it's great! http://www.arih.si/#108 Mon, 12 Mar 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=89&detail=detail Tine Lugarič! Withe three knockdowns and technical K.O. je smashed teh competition to the ground. Before the judges could deliver their unanimous decision, there was a towel in the Ring. His solution for Diesel drink launch campaign was the best, most developed, funniest and almost sexiest. And because of this "almost" the judges awarded two conslolation prizes: one for the team Tajfun (Anamari Čeh, Dominika Demšar, Erika Samokec in Eva Vidmar), and one to the team PiCola (Laura Kranjc in Darja Leskovec). They got a wannabe T-shirt of choice. Congratulations! http://www.arih.si/#109 Wed, 07 Mar 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=88&detail=detail Igor Arih will deliver a lecture about guerrilla advertising to students at this year's Ring Meeting. The agency will challenge the students with a brief. First prize shall be won by the one that flies like a butterfly - and stings like a bee! http://www.arih.si/#110 Mon, 05 Mar 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=87&detail=detail We are proud of our nowork. Actually, it's NeDelo, a sunday edition of Delo newspaper (its name translates as "no work" and alludes to sunday/nedelja). We did a very extensive and complex redesign, and now it's brand new, aromatic and great from every angle. A lot of work with NoWork fell on the shoulders of AD Loni Jovanovič and designer and DTP artist Janez Vizjak, but a lot of us helped (and made hectolitres of coffee) them. http://www.arih.si/#111 Thu, 22 Feb 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=86&detail=detail We are head over heels into the ad campaign for new Alpina shoes spring/summer collection. Starring fresh mom Anja K. Tomažin, glowing with a certain je-ne-sais-quoi, the campaign is just about to attract the barefooted into the Alpina stores, to get some beautiful and comfortable Alpina shoes. http://www.arih.si/#112 Tue, 20 Feb 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=85&detail=detail Yesterday we did our part in expelling the winter - an enterprise somehow ridicolous in these times of global warming. But anyway - we did our best, and even with most of the agency dressed either as creative directors, designers, accounts, ITs and copys or the ever popular Invisible man, the winter's gone! http://www.arih.si/#113 Fri, 09 Feb 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=84&detail=detail Even if you don't have the eyes of a hawk yet, you can observe all the benefits of new Fructal Natura vegetable-and-fruit juices in a series of TV ads we made. See for yourself and fall for them - you shan't regret it! http://www.arih.si/#114 Tue, 30 Jan 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=83&detail=detail We proposed to three beautiful and charming girls, to act in a new TV ad for Slovenica Življenje's and Adriatic Slovenica's new service. Eva, Živa and Valerija transformed into brides and played their rolls very convincingly as they wooingly presented VitaFond's and Fondpolica's investment packages. The shooting was taking place on a Sunday morning in manor Zemono's wedding hall with Izidor Farič in director's chair. http://www.arih.si/#115 Fri, 19 Jan 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=82&detail=detail Naša mala agencija,nujno rabi kopija!Pisal dobre bo oglase,da ponosni bomo nase!Hitro se nam javi,na trdo delo se pripravi! P. S. Pa še kreativnega direktorja, art direktorja in pomočnika vodje projektov zaposlimo! :) Rok oddaje: 29. januar 2007. http://www.arih.si/#116 Tue, 09 Jan 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=81&detail=detail That's how we answered to our client, when they entrusted us with brief for AdriaticSlovenica's and Slovenica Življenje's investment package. It is a service that will make selection from KD's big palette of mutual funds a lot easier. Fondpolica and VitaFond are now more attractive, simpler and safer, but most of all an easy decision. Exactly that is projected in their new TV ad, where you'll be wooed by brides for every taste. Advertising campaign also includes a print ad, billboard, rotary panel, booklet, POS material and a web-banner. On photo: Tomaž Turk, MičStyling's creative director, working on Eva Moškon for the shooting. http://www.arih.si/#117 Fri, 05 Jan 2007 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=80&detail=detail New Year's day is a suitable day for setting new goals and January is the best month to start making some changes for the better. So, we set ourselves even higher goals and we decided to be even better than last year - though we look back on our previous-year achievements with pride. And already we have some projects up and running!. Wer promised ourselves to let go of bad habits, to laugh at least 250 days this year, we shall pick our trash, eat well, drink healthy, be punctual and happy - and we shall run the Ljubljana marathon (well, at least one of us). We are thankful to our partners and friends for all the christmas cards and the good wishes! http://www.arih.si/#118 Thu, 21 Dec 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=79&detail=detail We wished a Merry Christmas and a Happy New Year!, packed it and send it to our close ones, dear ones, business partners and friends, and because of "what goes around, comes around", we got a visit from Santa. The beautiful lights brightened our hearts and our faces and we hope they stay that way, long after the Christmas shine turns off. We wish you the same, and to be careful on the road despite snowless conditions. http://www.arih.si/#119 Thu, 07 Dec 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=78&detail=detail And that's how it is with Delo's newspaper supplement Sobotna priloga (Saturday's Supplement).We created TV and radio ad where we reafirmed that Sobotna priloga remains designed for those who don't mind mental stimulation, knowledge enrichment and some serious reading on idle saturday's. Those who like to read, would read it every day. http://www.arih.si/#120 Mon, 04 Dec 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=77&detail=detail Alpina has launched a new skiing boot series X, and we have presented it's advantages in a cute and simple form by means of billboards, print and radio ads. We did our job, now it's your turn. Since there is no sight of snow, you shoud get together and sing this classic Ode to snow. Snow guaranteed in 24 hours! http://www.arih.si/#121 Fri, 01 Dec 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=76&detail=detail Today is Friday, 1st of december 2006. The World AIDS Day. It's quite cold outside. 5.500 people will die today. In Africa only. Because of the AIDS only. Every minute 1 child will die. Not only in Africa. In the world. Do you know how many people are making love at this moment? Neither do I. But i know that for eight of them this sex will be the fatal. Protect yourself. http://www.arih.si/#122 Thu, 30 Nov 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=75&detail=detail Igor Arih will be one of the lecturers on this year's SEMPL - Seminar on Media Planning. He will speak about his adrenalin dive into before, in between and after election frenzy. The lecture will uncover steering techniques of Zoran Janković's campaign, the low punches and high flying goals. Description of tactical movements in then yet unknown waters of policial advertising will Arih finish with one or two abyssal conclusions. http://www.arih.si/#123 Tue, 28 Nov 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=74&detail=detail The path to a successful campaign is made of wrong turns, long working evenings and sleeples nights. Of course, one can't see that in the glamour of perfect images and effective messages.Tanja Mezga has shown the background of our refreshment of brand Fructal to the readers of Finance magazine and she gave a lecture to the participants at Marketing Focus - How To Successfully Manage Brands. You can learn something yourself: the whole lecture is here. http://www.arih.si/#124 Tue, 21 Nov 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=73&detail=detail Fructal is presenting a brand new line of vegetable and fruit juices Fructal Natura, targeting everyone that wishes only the best for them and for their health. For now, one can enjoy four tastes (plum, beetroot, carrot, and juice of 7 vegetables). For Fructal Natura we designed the labels, and created an advertising campaign (posters, print ads and a brochure), showing health benefits of these natural and healthy juices. http://www.arih.si/#125 Tue, 07 Nov 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=71&detail=detail You have a good product/service? We can make a successful campaign for you too! We are ready to commit ourselves financially to your success. Click on the request, fill out a simple form and we'll be in touch as soon as possible! http://www.arih.si/#126 Mon, 06 Nov 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=72&detail=detail A new, much nicer and more spatious home for numbers, Telephone directory of Slovenia 2007, is out! We made the covers of all the directories, for the Yellow pages and for the directory on CD-ROM, and designed some spreads. The coming out is being announced with a new TV ad, print ads, radio ad, banners, direct mailing and pos material. http://www.arih.si/#127 Tue, 24 Oct 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=70&detail=detail Lek is celebrating its 60th anniversary. A TV ad, conceived by us and directed by Izidor Farič, shows the intricate web of Lek's values, that have brought the company through sixty years of development into a pearl of Slovenian industry and one of world's centers of pharmaceutical research. And on this touching of past and present Lek continues to build it's future. http://www.arih.si/#128 Mon, 23 Oct 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=69&detail=detail We all know how difficult is to quantize marketing. We also know how nice it is when it can be done. And when the numbers are so overwhelming ... Zoran Janković, the new mayor of Ljubljana: 63.03 %. Over 82.000 votes of people of Ljubljana. The Zoran Janković List of Candidates for the City Council: 41.40%. More than 52.000 votes. 23 seats out of 45. Is this a landslide or what! Congratulations! Well the numbers speak for themselves, but for us and for our new mayor is the time to move from words - to new actions! Second round? In four years! http://www.arih.si/#129 Fri, 20 Oct 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=68&detail=detail While managing a campaign for a candidate for the mayor of Ljubljana Zoran Janković we noticed a very interesting phenomenon: ads and other stuff promoting the candidate that were not entirely made by us! Is he so popular and interesting that the voters want to help in the campaign? Is this the miracle the advertisers have been waiting for? Anyway - thanks a lot!From YouTube.com:superzokiBetmenNoproblemP.S.What if all of our future campaigns and ads would be made by you, and we go off for a prolonged vacation? Mail us! http://www.arih.si/#130 Mon, 16 Oct 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=67&detail=detail As the Philosopher has put it - there is no good construction without a good destruction! And on these ruins we shall build a brand new world. http://www.arih.si/#131 Wed, 11 Oct 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=66&detail=detail This year, Lek is celebrating 60 years of development. For this opportunity we created and organized in Mengeš a solemn event called "The present is born at the point where the past meets the future". At the same time, the foundation stone for the new Biopharmaceuticals Development Center - center for technology of the future in pharmaceuticals - was layed. http://www.arih.si/#132 Mon, 02 Oct 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=65&detail=detail It's that time of year again, when telephone numbers hear the call of nature an fly away, to their natural place. Into the new Telephone directory of Slovenia 2007! "The numbers are coming home" is a campaign for the publisher of the directory, Teledat d.o.o., with TV, print, radio and web ads, direct mail and various POS materials. Telephone numbers will come home on November 6th, when the new Telephone directory of Slovenia 2007 will hit the shelves. http://www.arih.si/#133 Tue, 26 Sep 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=64&detail=detail Makers of the new television advertisment for Telefonski imenik Slovenije 2007 spotted escaped telephone numbers flying above Kranjska gora, Cerkniško jezero, Piran, Šiška, Grosuplje and Brdo. Director Izidor Farič and his crew were very successful in catching them in the camera's viewfinder ... If you wonder what this is all about, you will have to wait patiently until it is shown on TV. Just a quick update: all the numbers came home safely. http://www.arih.si/#134 Mon, 25 Sep 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=63&detail=detail Something very special happened - an extraordinary promotional DaPhenomena concert! Tickets were sold in record-breaking 6 minutes time and those who got them, witnessed a music phenomenon that is climbing toward the top of music charts. But that is not all. Album Skupaj sva made the biggest leap on this week's "best selling album chart"! http://www.arih.si/#135 Mon, 18 Sep 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=62&detail=detail On Wednesday, 20th September, at 10 pm, we invite you to join us for a promotional concert of DaPhenomena's debut album "Skupaj sva". Mate and Dagi decided to shake Gala Hala off the Richter scale with funk and rock and make evening absolutely phenomenal! Get your tickets asap, because the number is limited. http://www.arih.si/#136 Fri, 15 Sep 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=61&detail=detail True! Debute album Skupaj sva is out in stores from 11th September on. During summer we listened to hit songs like Nočem te nazaj and Skupaj sva on the radio and now we can finally do it at home. If you'd like to hear Mate and Dagi live than join us at a promo concert in Gala Hala in Metelkova. More information available on www.daphenomena.com. http://www.arih.si/#137 Mon, 28 Aug 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=60&detail=detail This time, we took care of celebrity moment in Maribor - the guerrilla way. In connection with an advertising campaign of Planet Tuš Maribor opening, we hosted mysterious celebrity for whom we rolled-out the red carpet, we looked after her with bodyguards and stirred some media commotion on her arrival. The star went sightseeing our Štajerska region metropolis, took some snapshots, signed few autographs and than she comfortably seated herself in her white limusine and glamorously took off to an unknown destination. http://www.arih.si/#138 Thu, 17 Aug 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=59&detail=detail To Maribor! Because on August 30 there will be a grand opening of Planet Tuš - a multiplex with the largest screen in Slovenia, bowling lanes, restaurants and bars and of course a Tuš supermarket. We prepared a campaign (print and radio ads, posters and POS material), starring Angelina, Brad, Sharon and others. Stars are coming to Maribor! http://www.arih.si/#139 Thu, 10 Aug 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=58&detail=detail We wished a hearty wellcome to all that plan to invest on Russian market and countries of ex Soviet Union. KD Russia investment fund is the first of a kind in Slovenia. So we stayed true to Russian tradition and presented printed advert, poster, leaflet, and a banner with matryoshka and a slogan "Welcome to Russia". http://www.arih.si/#140 Mon, 31 Jul 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=57&detail=detail This photo, taken by Saša Iskrič and Janez Vizjak, won a second prize in a National Geographic MMS best photo competition! The photo was taken with SonyEricsson K750i mobile phone.Oleoleee!!! http://www.arih.si/#141 Thu, 20 Jul 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=56&detail=detail Who says advertising is not art! When a Telekom Slovenije and its daugter company Teledat invited us to pitch for desingning the new Telephone directory was out, we put our distinguished artist to work (pictured) and created such an exquisite series of covers the the art galleries will fight for them. Design and advertising campaign "in a post-postmodern manierism transcend the alienation of individuui and with an emphatic merging of numbers and emotions builds the intrapersonal communication". Great. You shall enjoy these works of art after 6th November, when the Telephone directories will be published. http://www.arih.si/#142 Tue, 11 Jul 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=55&detail=detail Zoran Janković has decided to run for the mayor of our capital, Ljubljana. As he explains on the web site that we created for him, "Ljubljana is a wonderful city with exceptional possibilities and resources. (...) I am convinced that Ljubljana needs a manager, not a politician, it needs a man that can lead and develop the city in accordance with the needs of its inhabitants.". Our agency is taking part in creating his campagn and we can hardly wait for september, when the going will get tough! http://www.arih.si/#143 Mon, 03 Jul 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=54&detail=detail Football fever has got us too - so in the spirit of the fans we created a mini football action for Financna tocka. In the language of the game we talk about the right selections and combinations of investment funds that FT offers, and about the exeptional results that the right investment decisions make. An animated TV and outdoor display ad, a banner and a small print ad were made to illustrate this. http://www.arih.si/#144 Fri, 30 Jun 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=53&detail=detail ....and cross nine rivers, under the shelter of Rovte forest, in Mizni dol, by the attractive little house of our Izi, we enjoyed agency picnic. The real one, with piglet, beer, the swing and mosquitos. We were successful in scaring the wildlife away, kicking ball (something like football, but not quite), we ate entire strudel and proudly stated that we are class A. http://www.arih.si/#145 Tue, 20 Jun 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=52&detail=detail Accede to profitable KD DeLux funds. In style of classical eastern iconography - which we mildly adapted - vigorous reapers call for investments in Central, Eastern and South European equities. Besides printed adverts we also made animated television spot. http://www.arih.si/#146 Wed, 14 Jun 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=51&detail=detail DaPhenomena and all that are taking care of their breakthrough on Slovenian music market, are making creatively thought out and attractively perfected, but all and all still very much rock'n'rollish video for debut song called "Nočem te nazaj". There was a little surprise on set, while two little animals - teddybear and moos, sneaked in the video. Anyway, they will be looking for a new home, when the video is done and the rent for our attic is due. More at www.daphenomena.com. http://www.arih.si/#147 Tue, 06 Jun 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=50&detail=detail On the first week of June we were building "team spirit" in Premantura. We had a beautiful weather, tasty ćevapčići and fresh fish, refreshingly cold Union beer and our team was excited. That all made our weekend unfogetable. Some were up and down with sports activities, others were giving them moral support and took care of cold beer and full bellies. When sun went down, so did we - with dancing and having a blast. http://www.arih.si/#148 Thu, 25 May 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=49&detail=detail CD is here, website is here. They can never go back. http://www.arih.si/#149 Tue, 16 May 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=48&detail=detail A new Telephone directory of Slovenia is out, and this time it is even ... thinner! Actually, it's the thinnest directory ever, because it is - a CD! Despite it's lack of proverbial thickness it contains a multitude of various data about over a million of people, companies and other businesses in Slovenia. The release is being greeted with print, radio ads, banners, as well as some direct mailing and POS material. http://www.arih.si/#150 Tue, 25 Apr 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=47&detail=detail For you who don't envy the stars and don't think the victims have been served right. For you who don't jump when they tell you to. For you who don't want a fastfood life, and shall never succumb to the hordes of inferior taste. We have something for all you normal people, for everyone for whom ignorance is not a bliss: for you we have - a new campaign for newspaper Delo! http://www.arih.si/#151 Tue, 04 Apr 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=46&detail=detail Our mission has successfully returned from planet SOF and brought back 3 space awards: a golden award for TV ad Security guy for NLB Bank, a golden award in Other media group for Mentally Handicapped and an award for Best corporate identity for AS logotype. Among the stars - finalists, 9 more our entries lighted up: in TV ads group Guardian Angel - Basketball for Fondpolica Slovenica Življenje, Naked Guy for Financial point, Zala Sexy, AS Double Security and Toyota R'n'B; in Print ads group Za Lemon; in Other media group Trojane upwards for KD and Star for Mag magazine; and in Advertising campaigns group AS Double Security. We congratulate all the other space award winners! http://www.arih.si/#152 Mon, 27 Mar 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=45&detail=detail We write very professionally about them in very professional publications, we improve our profession in various professional courses where we listen to other big-name professionals, we glorify our ingenious professionality in many festivals and in the end we - very professionally - you know! - bill the clients for all this professional work. So how come commercials are so stupid? We shall try to find some answers in IA show on Slovenian Advertising Festival (where else...), on Thursday at 19:00. Igor Arih, his eminent guests, some examples of very stupid commercials, some research work, and a bunch of commercials made by slovenian celebrities shall at least try to show the way out of this stupidity, that so often penetrates our profession - and our work. Come and see for yourself! http://www.arih.si/#153 Tue, 21 Mar 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=44&detail=detail Of course not, daddy calms down her curious daughter in TV ad for Fructal juices in new packaging. The most beautiful strawberries - and other fruits - fly to the fruit paradise, to Fructal. And they return as a juice! TV ad is a part of wide campaign made of print ads, billboards and city lights, radio ads and banners and many BTL elements, from coloured pencils to table covers, from table flags to game Fruit memory. We hope that you'll still enjoy in divine Fructal juices. http://www.arih.si/#154 Tue, 07 Mar 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=43&detail=detail We designed the new image of Fructal juice packaging which are present on the market with two lines: Fructal and Fructal Premium. The new packaging expresses Fructal's guiding principle: the best juices are made from the very best specially selected fruit. The contrast with the blue background sets off the garden-of-eden lusciousness of the fruit. The line of Premium Juices in Tetra Prisma and Tetra Brik packages is glamorous and guarantees choiceness, top quality and the very best flavour. The packaging for medium-grade Fructal juices is likewise emphasizing specially selected fruits, in this case with a prominent symbolic fruit on a plain white background. The connection with other product lines is shown by the blue droplets, which depict juiciness and make the packaging more interesting, attractive and recognizable. New packaging of Fructal juices is a step further in excellence, and is an homage to the Fructal's tradition. It is a pinnacle and a continuation of the path of Fructal image development, started by blue bottle. The packaging of Fructal juices today is a completed picture, a wholly integrated and outstanding! http://www.arih.si/#155 Tue, 28 Feb 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=42&detail=detail Five masquerade (the boss first from the left)! Don't be confused by few visible masquerade, the rest of the agency is masked as well. Today only, tomorrow we'll dress up into the agency again. http://www.arih.si/#156 Thu, 16 Feb 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=41&detail=detail This year we'll contribute to excellence of Slovenian Advertising Festival again. Organizing committee is strengthened by Tanja Mezga and Igor Arih is a member of the jury once again. He will also run interesting round-table discussion held on Thursday with a provocative title: IA show: Commercials are stupid. For more of the 15th Slovenian Advertising Festival, log on www.sof.si. http://www.arih.si/#157 Wed, 01 Feb 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=40&detail=detail And to show this to consumers, they have marked some of their products with our Trashman with a heart! http://www.arih.si/#158 Wed, 04 Jan 2006 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=39&detail=detail With the merger of the insurance companies Adriatic and Slovenica into the insurance company AdriaticSlovenica we acquired a new client, for which we produced a new corporate image, and we supported its entry into the market with a comprehensive market communication campaign entitled AdriaticSlovenica - double security! http://www.arih.si/#159 Wed, 14 Dec 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=38&detail=detail With wonderful music it defied the old saying "nomen est omen" and confirmed another: classical music makes people better. We would just add: and more beautiful! This year, too, the Arih team fulfilled its promise made in our season's greetings, and returned trees to the forests. http://www.arih.si/#160 Mon, 28 Nov 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=37&detail=detail In part of the Tivoli-Rožnik-Šišenski hrib Landscape Park, which has been attacked by bark beetles, we helped in the planting of 525 forest tree saplings. We are happy to be able to participate in preserving forests and at the same time to contribute to people's enjoyment of nature. http://www.arih.si/#161 Tue, 04 Oct 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=36&detail=detail Publication of the new Slovenian telephone directory tis.telekom.si is approaching relentlessly, so to mark this event we made a delightful TV advertisement with the actress Tjaša Železnik in the main role, with direction by Izidor Farič. We revived the romantic composition Pridi, dala ti bom cvet [Come, I and #8217;ll give you a flower], which will illustrate how important it is to have the right number at the right moment. From 17 October on the small screen! http://www.arih.si/#162 Mon, 03 Oct 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=35&detail=detail We are proud that this week our advertisement for real estate loans from Nova Ljubljanska banka has made its way to the front page of the biggest advertising portal www.adforum.com http://www.arih.si/#163 Mon, 26 Sep 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=34&detail=detail Anarchy, devotion, madness and endless love for advertising - the real thing, with no half measures, which we like to make and which looks good - and to cap it all, it works! This is how we are at our agency, and the same goes for Marketing magazin, for which we produced this ad. http://www.arih.si/#164 Fri, 26 Aug 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=33&detail=detail In a Telekom Slovenije competition we were asked to design the most attractive set of books in Slovenia; seven comprehensive works, in which the attentive reader will discover something new on every page, and which are all available together on CD: the 2006 Slovenian Telephone Directory! As you can see, this extremely challenging work is done by the flower of our agency! http://www.arih.si/#165 Mon, 18 Jul 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=31&detail=detail On 5 July the Hit company and Magnifico signed a contract on strategic partnership for appearing in key markets and #8211; mainly Italy and areas of the former Yugoslavia. In this way they will do joint promotion of two successful Slovenian export brands - Magnifico and Hit Universe of Fun, whose activities are geared primarily towards entertaining people. Owing to the recognisability of these two brands, the partnership represents a great opportunity for a general promotion of Slovenia and its economy. http://www.arih.si/#166 Tue, 21 Jun 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=29&detail=detail Our agency has developed a new form of long-term partnership cooperation with clients - BIS: Brand Investment System. BIS relieves the client of the high initial agency costs and encourages the self-initiative of the agency, while increasing its interest in the entire period of the project. It offers a solution for everyone who has thus far been able to criticise agencies for their traditional form of collaboration. It works on the principle of success and trust on both sides. The agency takes on the risk of building up and managing the brand. When the brand starts to bring in profits, the partners share this relative to what they have invested in it.3. 11. 2006Some thoughts on BISBrand investment system (BIS) is becoming something of a new mantra of slovenian advertising agencies. Two years since it's conception, BIS is making a strong impression in slovenian advertising. Those agencys that have been using a similar system, are now advertising it heavily. Those that were not into it yet are starting to implement it. Almost everyone is now using one or another version of BIS.Arih agency - the starters of BIS - tested this system in it's most definite version: BIS Total. Regardless of the financial fiasco of that project, we can say now that this experience made possible the discovery of the most important part of BIS: it's inherent flexibility. Flexibility enables BIS to be tailored to the specific needs of the client and the project. Based on those experiences we are constantly building new, ever more simple and ever more efficient business relations. For a no-obligation presentation of the agency and the BIS system, call: http://www.arih.si/#167 Mon, 20 Jun 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=30&detail=detail On 22 June a new shop, Kokoška, was opened at Cankarjeva 8 in Ljubljana. It offers the new collection of Kokoška linen, and a new feature in the sales range will be the modern designs of large furnishings by the acclaimed Ethnicraft from Belgium and the new collection of rugs and soft furnishings by Paola Lenti of Italy. http://www.arih.si/#168 Tue, 14 Jun 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=26&detail=detail We started a new concept of advertising for the brand KAOS: Love is Kaos! We embodied this general truth of life in a series of short, high-energy spots on the subject of love and chaos. Check out the spots at: www.kaos.si. At the revamped website www.kaos.si we invite anyone who wants their 5 seconds of fame to make a little film or WC poster on the subject of love and chaos! And you can join the forum to exchange your chaotic love experiences, or to make a date ... http://www.arih.si/#169 Tue, 17 May 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=25&detail=detail At the 7th Magdalena, the international festival of creative communication, held in Maribor from 12 to 14 May in Maribor, we were awarded the Golden Bra for winning the category of Other Media for the work Mentally Handicapped by Klemen Oštir Sedej and Janez Vizjak. The finals also featured the Book logo for the publishing house Knjiga by Loni Jovanović. More at www.magdalena.org. http://www.arih.si/#170 Tue, 29 Mar 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=24&detail=detail At the 14th Slovenian Advertising Festival (SOF) we won the prize for the best corporate image in the category for Trashman with a heart, plus the silver prize for the overall advertising campaign, TV and print advertisement for Toyota % ordered by Toyota Adria and a ranking in the shortlist for the TV ad Zala. Any time any place. for the Union Brewery. http://www.arih.si/#171 Mon, 21 Mar 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=23&detail=detail In the design excellence competition Zlati MM (Golden MM) the Annual Report of Nova Ljubljanska banka, which we designed, received a finalist's diploma! http://www.arih.si/#172 Mon, 21 Feb 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=22&detail=detail ... a jury is only as good as its members. So we made our own contribution to its quality this year, with Igor Arih serving as one of the jury members for the 14th SOF. http://www.arih.si/#173 Fri, 04 Feb 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=21&detail=detail To all of you who sent us decorated virtual Christmas trees as a seasonal greeting - all 201 of you and #8211; thank you very much! You are also thanked by the 201 little spruce trees that will be planted this year. http://www.arih.si/#174 Tue, 01 Feb 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=20&detail=detail In the ongoing effort for better ideas and the best possible communication for our clients, we were joined by a new art director, Tatjana Hladnik Zupan. (photo: A. Rebolj) http://www.arih.si/#175 Wed, 26 Jan 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=19&detail=detail At the 2nd festival of effective communication, EFFIE 2005, the campaign to introduce the Little Blue Bottles, which we designed with Fructal and produced in our agency, won a bronze Effie prize! http://www.arih.si/#176 Thu, 13 Jan 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=18&detail=detail We are seeking a conscientious, precise, fast, amusing, charming, pleasant and communicative assistant (m/f) to the commercial secretary, and a copywriter (m/f) with poetic inspiration, a Hitchcockian sense of drama and in every way a broad mind, who inhabits the world of the imagination but whose feet are firmly on the ground (and who can think up new things day after day). If you fit this description, send your e-application to: perspektiva@arih.si http://www.arih.si/#177 Fri, 07 Jan 2005 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=17&detail=detail At the presentation of the finalists for Effie 2004, the second festival of effective communication, on Thursday 13 January 2005 at 13.00 in Hall A of the Slovenian Chamber of Commerce and Industry we will present the Little Blue Bottle from Fructal: "Passion has a new shape". More at www.effie-si.org. http://www.arih.si/#178 Fri, 10 Dec 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=15&detail=detail The campaign "Passion has a new shape", with the redesign of Fructal's juices and nectars in 200 ml bottles, was shortlisted at the EFFIE 2004 festival of effective communication. http://www.arih.si/#179 Thu, 09 Dec 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=13&detail=detail Mujo and Haso Superstars appear in 63 sketches directed by Đuro and produced by the Arih agency. Milan Pavlović and Enis Bešlagić, as Mujo and Haso, are already delighting viewers of POP TV and users of Planet, and they can also anticipate breaking into the markets of the former Yugoslavia. The DVD and VHS of Mujo and Haso Superstars are already in stores, and these offer 6 bonus erotic sketches that you'll never get to see on TV, as well as some behind-the-scenes footage. http://www.arih.si/#180 Wed, 08 Dec 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=10&detail=detail The song "Hir aj kam, hir aj gou", which along with Magnifico's other new hits are looked after by Arih Turbolenza, was selected as the soundtrack for the new TV commercial for the Fiat Punto! The ad is aimed for the moment at the Italian market, but they are also interested in getting the copyright to use it in other markets. http://www.arih.si/#181 Thu, 02 Dec 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=12&detail=detail We won the Toyota competition for the sales campaign for all 2004 models. http://www.arih.si/#182 Mon, 29 Nov 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=11&detail=detail "Magnifico is youthful, like my new collection," says the great Roberto Cavalli, who had his models stride down the runway to the rhythm of "Hir aj kam, hir aj go" at his Milan fashion show for the new spring 2005 collection. http://www.arih.si/#183 Wed, 24 Nov 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=9&detail=detail We won the competition for the design of the Slovenian Football Association's 2005 calendar! http://www.arih.si/#184 Tue, 23 Nov 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=8&detail=detail For Telekom Slovenije we designed the image of the new autumn 2004 edition of ETIS (Slovenian Electronic Telephone Directory) and launched it on the market with a market communication campaign covering advertisements on television, in print, on the radio, web advertising, individual billboards, POS materials and direct mail. http://www.arih.si/#185 Mon, 22 Nov 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=14&detail=detail On the invitation of the Student Section of the Slovenian Marketing Society we gave a presentation on communicating the brand Kaos at the *Youth marketing* seminar in Piran. A foretaste of the product as well as the presentation enjoyed great success (and even generated some "kaos"). http://www.arih.si/#186 Mon, 27 Sep 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=2&detail=detail Trashman with a Heart. Packaging designers, hold on to the loveable trashman, who asks us to have a heart for the environment! Get him here: Trashman. http://www.arih.si/#187 Mon, 27 Sep 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=3&detail=detail Each year instead of sending real greetings cards, the Arih people send out virtual Christmas trees as season's greetings, and for each one they get back, they plant a real one. In three years we have already planted a veritable forest of more than 500 spruces! http://www.arih.si/#188 Sun, 26 Sep 2004 12:00:00 +0200 http://www.arih.si/index.php?datoteka=news&lang=eng&sifra=1&detail=detail Coming soon: Mič Styling campaign, Fructal prism, Fructal Little Blue Bottle; In the works: BOSS promotion for Macedonia, autumn 2004 edition of ETIS, Yellow Pages; Just out: www.k-a-o-s.com and Kaos, Mič Styling MiniAdviser For your pleasure: Lek CGP, Union 1864, Toyota Yaris http://www.arih.si/#189