| | | | |  | | | A) Concept
Communication strategy (defining the bottom line and aims of the campaign, description of target audience, analysis of brand), determining elements of the campaign, creative ideas for all elements of the campaign, preparing presentational projects
B) Producing all elements of the campaign
Television ads, jumbo posters, radio, print and web ads, furnishing points of sale, direct mail
C) Media distribution
Producing a media strategy and plan, securing media space, format mutations, overseeing plan implementation, media reports. Media distribution covers the entire range of media (TV, print, radio, outdoor, Internet and alternative media (Feliks postcards, wc poster sites)
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